Faculty News
Prof. Scott Galloway on Apple's strength as a brand
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Excerpt from Bloomberg -- "The markets are assumed to be bipolar. Apple could do no wrong a year ago and now everyone's decided that it's had this huge fall from grace. It is still the product that's a self-expressive benefit, it says something about you, it stands for innovation, heritage, incredible price premium. Hands down, the best brand in the world."
Listen to the interview
Listen to the interview