Faculty News
Prof. Scott Galloway explains Citi Bike's difficulty finding financial sponsors
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![Fast Company logo Fast Company logo](/sites/default/files/styles/480w/public/assets/images/uat_026723.jpg?itok=PE6kjmo3)
Excerpt from Fast Co.Design -- “When your first sponsor is Citi and it’s called Citi Bike, there’s not a lot of value for other advertisers. They should have known upfront they were selling one sponsorship, and should have planned accordingly.”
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