Faculty News

In an in-depth interview, Professor Russell Winer explains the success of Apple's 1984 Super Bowl ad

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Excerpt from UPI-- "'The two things that really made it unique were the lack of any product demonstration, discussion of product features and what it could do, just the MacIntosh is coming and "1984 won't be like 1984" and the execution itself which was pretty revolutionary,' Winer told UPI. 'That was all brand new for the Super Bowl, which historically had never seen advertising with a combination of those two kinds of features.'"

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