Faculty News

Prof. Arun Sundararajan on adding game features to corporate process

Excerpt from NetworkWorld -- "It's too early to tell whether the gamification trend has long-term potential, Sundararajan says. 'But there are a couple of reasons why I think it's promising.' The first is that employees are increasingly expecting to have technology at work that resembles what they use at home. 'They want the stuff that they see at work to be like Facebook, like Foursquare, like the iPhone,' he says. 'This is very different from 10 or 15 years ago, when there wasn't much technology developed just for the consumer.' And the trend is only accelerating, he adds."

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