Faculty News

An op-ed by Prof. Sinan Aral on using our social networks to promote social good

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Excerpt from PopTech.org -- "Helping consumers find products is not the only application of social network influence. The same theories and methods can also be applied to promote social good. Imagine if social influence was systematically activated and channeled to encourage friends to take an HIV test, to de-escalate a violent event, or to contribute to a local charity."

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