Experience Stern | News & Events

Excerpt from MSN Health & Fitness -- "The name bias probably extends to other professions as well, according to study co-leader Adam Alter, from the Stern School of Business. 'People simply aren't aware of the subtle impact that names can have on their judgments.'"  Additional coverage appeared in The Wall Street Journal, WTOP.com, Drugs.com, Medical News Today, Colorado Springs Business Journal and Crikey.com.