Faculty News
Research by Prof. Adam Alter finds people with easy-to-pronounce names are favored
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Excerpt from International Business Times -- "Dr Simon Laham at the University of Melbourne and Dr Adam Alter at New York University Stern School of Business, analysed how the pronunciation of names can influence impression formation and decision-making." Additional coverage appeared in Asian Scientist Magazine, Times of India, TopNews, The Herald Sun, Adelaidenow.com.au, and News.com.au.