Faculty News
Prof. Scott Galloway's ranking of the mobile competence of prestige brands is featured
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Excerpt from Portfolio.com -- "The report ranks the mobile offerings of 'prestige brands' in the sectors of beauty/skincare, fashion, hospitality, retail, and watches/jewelry, looking at how "sticky" their mobile applications are and, of course, whether the brands have apps at all." Additional coverage appeared in two Marketing Vox News pieces and Warc.com.