Faculty News
Prof. David Poltrack on the impact of DVR playback on late night TV
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Excerpt from TV Guide -- "But the biggest change impacting late night is DVR playback, according to CBS research chief David Poltrack. Poltrack says DVR usage at 11:30 p.m. would collectively rate a 3.0 in adults 18-49, nearly doubling what Leno and Letterman rate combined."