Faculty News

Prof. David Poltrack on the impact of DVR playback on late night TV

Excerpt from TV Guide -- "But the biggest change impacting late night is DVR playback, according to CBS research chief David Poltrack. Poltrack says DVR usage at 11:30 p.m. would collectively rate a 3.0 in adults 18-49, nearly doubling what Leno and Letterman rate combined."