Faculty News

Prof. Scott Galloway says one in five fashion brands still lack e-commerce capability

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Excerpt from Vogue -- "Most fashion brands still approach digital as a series of pet projects rather than presenting a coherent multi-platform strategy. Although 94 percent of brands in the Index have a presence on Facebook, one in five still lacks e-commerce capability."  Additional coverage appeared in FashionEtc, Fashionista, Style Clone, The Telegraph and Business of Fashion.

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