Experience Stern | News & Events

Excerpt from CKGSB Knowledge -- "Durairaj Maheswaran, the Paganelli Bull Professor of Marketing at New York University’s Stern School of Business, sees the globalization of companies in terms of a 'Five C' model of competitive advantage. In simple terms, this model examines how a company’s core benefit, competition, culture, corporate structure and country of origin impact its globalization strategy."

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