Faculty News
Vice Dean Adam Brandenburger's book, "Co-opetition," is mentioned
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Excerpt from The Guardian -- "In their book Co-opetition, Adam Brandenburger and Barry Nalebuff offer the analogy of a judo match – competitors use their own strengths and their opponents' weaknesses as they face each other. The fate of one person is interdependent with the other; the move one person makes influences the moves made by the other. Providers will fare better if they work together rather than working in isolation."
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