Faculty News
Prof. Scott Galloway believes Instagram will become the most powerful social media platform
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Excerpt from Bloomberg -- "The percentage of the traffic you get from Facebook to a retailer does not convert at a high rate. The traffic is what we could call low-grade traffic. Whereas, the traffic coming off of Instagram tends to convert at a high rate and have a higher average order value when people do buy."
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Additional coverage appeared on Bloomberg Businessweek.
Watch the video
Additional coverage appeared on Bloomberg Businessweek.