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Excerpt from The Atlantic -- "There’s no evidence that this is some innate animal response to the color pink; it is much more likely to be driven by social associations. 'When burly men are exposed to the color pink, they’re primed to think of the concepts that we associate with pinkness,' says Adam Alter, a professor of marketing and psychology at New York University, and author of the book Drunk Tank Pink: And Other Unexpected Forces That Shape Our Thoughts, Feelings, and Behaviors."

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