Experience Stern | News & Events

Excerpt from mbaMission -- "In this competition, Stern and Kanbar students develop short films based on the sponsor’s specifications regarding content, length, and brand message. The films are judged by a panel of advertising and marketing executives, and the winning teams are given access to the resources of partnering media, entertainment, and communications companies to assist in screenplay production. The finished films—which are debuted at New York’s Tribeca Film Center—may be used by the sponsoring brand as part of the parent company’s advertising campaign."

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