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Excerpt from Marketplace -- "There's another risk with a high price tag, says Adam Alter, a professor of marketing and psychology at New York University. If you’re a friend or family member of a suspect, and you’re on the fence about turning in someone you love, a big reward might actually backfire because 'you're turning it in to an economic transaction for someone's freedom, which I think is for a lot of people quite offensive,' Alter said."

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