Faculty News
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Prof. Anindya Ghose on collecting consumer data from social media sites
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Excerpt from Knowledge@Wharton -- "... 'social media is democratizing marketing,' Ghose argues, because the viral spread of information is forcing companies to communicate better with their customers and is giving consumers a greater voice."
Faculty News
—
Excerpt from Knowledge@Wharton -- "... 'social media is democratizing marketing,' Ghose argues, because the viral spread of information is forcing companies to communicate better with their customers and is giving consumers a greater voice."