Faculty News
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An op-ed by Prof. Michelle Greenwald on the secrets of successful co-brands
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![Inc. logo Inc. logo](/sites/default/files/styles/192w_x_144h/public/assets/images/con_032188.jpg?h=cd55d432&itok=6DHIvESR)
Excerpt from Inc.com -- "Brands are judged by the partners they keep. Innovative partnerships can make brands seem hipper, more modern, more distinctive, more interesting, and more noteworthy."
Faculty News
—
![Inc. logo Inc. logo](/sites/default/files/styles/192w_x_144h/public/assets/images/con_032188.jpg?h=cd55d432&itok=6DHIvESR)
Excerpt from Inc.com -- "Brands are judged by the partners they keep. Innovative partnerships can make brands seem hipper, more modern, more distinctive, more interesting, and more noteworthy."