Faculty News
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Prof. Priya Raghubir on the brand loyalty of Apple's customers
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Excerpt from Reuters -- "It's what the brand represents, not necessarily only lifestyle. So lifestyle could be part of it but the overall personality, what it signals to that consumer about the consumer themselves, which is smart, innovative, cutting edge, and worth a few extra dollars."
Faculty News
—
Excerpt from Reuters -- "It's what the brand represents, not necessarily only lifestyle. So lifestyle could be part of it but the overall personality, what it signals to that consumer about the consumer themselves, which is smart, innovative, cutting edge, and worth a few extra dollars."