Faculty News
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Professor Anindya Ghose comments on the growth of online grocery retailers in India
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Excerpt from Knowledge@Wharton -- "Online grocery typically attracts the most profitable customers: dual-income households, customers who prioritize convenience over price, and customers with high lifetime value. These are the kinds of customers e-commerce retailers should care about."
Faculty News
—
Excerpt from Knowledge@Wharton -- "Online grocery typically attracts the most profitable customers: dual-income households, customers who prioritize convenience over price, and customers with high lifetime value. These are the kinds of customers e-commerce retailers should care about."