Experience Stern | News & Events

On Friday, November 6, the Graduate Marketing Association (GMA) will host its 2015 conference, themed "Engaging Consumers: Differentiating Where It Matters Most." Throughout the conference, attendees will convene with industry leaders and fellow students to explore how brands shape the pre-purchase, point of purchase (in-store) and post-purchase experiences of consumers and what allows brands to earn and defend consumer loyalty. Carolyn Everson, vice president of global marketing solutions for Facebook, and Steve Hindy, chairman & co-founder of The Brooklyn Brewery, will offer keynote talks.

For more information on this event, please see the conference website.