Experience Stern | Faculty & Research

There is a time and a place for simplicity, when your message (in whatever form or medium) needs to be clear, concise, and to the point. But sometimes, as Professor Adam Alter explains, a little bit of complexity and disfluency can go a long way. Whether it's convincing people of a new message, or getting people to pay closer attention, these principles may just make the difference in your work and life.