Reputation Management: The Key to Successful Public Relations, Corporate Communication, and Sustainable Organizations
By Helio Fred Garcia
The fifth edition of this classic text, from NYU Stern Adjunct Professor Helio Fred Garcia and John Doorley, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand and reputation through effective performance, behavior, identity, and communication strategies.
This edition is updated throughout, including current information on digital media, new global examples, and a renewed emphasis on organizational and environmental sustainability. Each chapter again features timely and illustrative cases by the authors and contributions from leaders in the field, with new cases in this edition on such topics as COVID-19, artificial intelligence, and generative AI. Additionally, the book maintains its consistent throughline focusing on corporate ethics.
This fifth edition is a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring, and managing reputation.
To learn more, visit Amazon.