Research in the News
Professor Tom Meyvis' research on memory and the "end effect"
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Excerpt from New York Magazine -- "Many memory researchers believe in the so-called 'end effect.' When we evaluate something that happened to us, the thinking goes, the final moments of it are disproportionately influential. ... But a new study suggests it might not be. Writing in the Journal of Experimental Psychology: General, doctors Stephanie Tully of the University of Southern California and Tom Meyvis of New York University present a set of experimental findings that, taken together, suggest the end effect may not be real."
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