Experience Stern | Faculty & Research

Excerpt from Quartz -- "...in our study, we found that having digital photos was not as effective as physical photos. In fact, the ease of instantaneously sharing digital photos may inhibit how often we talk about our experiences. Back in the old days, we’d wait until we finished a roll of film and then bring it to the store to get printed. So waiting for the pictures kept the experience top of mind. Then, we’d take the pictures around to our friends one by one (or group by group) and get to share our experience over and over again. Now, we simply post it on social media once and we’re done."

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