Research in the News
Professor Priya Raghubir is interviewed about her research on the connection between payment methods and spending
—
![Consumer Reports logo Consumer Reports logo](/sites/default/files/styles/480w/public/assets/images/Consumer%20Reports%20Logo.jpg?itok=MFidM15c)
Excerpt from Consumer Reports -- "'There’s just something painful about taking money out of your wallet,' says Priya Raghubir, professor of marketing at New York University. When you hand over cash or a check, you part with something of value. Yet after you swipe a credit or debit card, you put the same object back in your wallet. Paying feels less real, which encourages more spending."
Read more
Read more