Research in the News

Prof. Anindya Ghose's research on Amazon vs. bookstore sales

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Excerpt from MIT Technology Review -- "Research shows that people weigh these disadvantages [of online shopping] against the benefits of buying online. Along with colleagues Chris Forman and Anindya Ghose, I examined what happened to Amazon’s book sales at 1,497 U.S. locations when a Walmart or Barnes & Noble opened nearby. We found that customers who lived near the newly opened stores bought many fewer best-sellers from Amazon."

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