Research in the News

Prof. Adam Alter's co-authored research on how people think about "exceptional expenses" is featured

—
Excerpt from The Wall Street Journal blog -- "Abigail B. Sussman, a doctoral candidate at Princeton, and Adam L. Alter, an assistant professor of marketing at New York University’s business school, conducted several experiments to explore how people think about 'unusual and infrequent' expenditures."

Read more