Russell S. Winer

Biography

Russell S. Winer is the William Joyce Professor of Marketing emeritus at the Stern School of Business, New York University. He received a B.A. in Economics from Union College and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbilt universities and the University of California at Berkeley. He has written three books, Marketing Management, Analysis for Marketing Planning and Product Management , a research monograph, Pricing, and has co-edited The History of Marketing Science and The Routledge Companion to Strategic Marketing. He has authored over 80 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. Professor Winer has served two terms as the editor of the Journal of Marketing Research and is Editor emeritus of the Journal of Interactive Marketing and Marketing Letters. He is a past Executive Director of the Marketing Science Institute in Cambridge, Massachusetts. Professor Winer is a founding Fellow of both the INFORMS Society for Marketing Science and the American Marketing Association and is the 2011 recipient of the American Marketing Association/Irwin/McGraw-Hill Distinguished Marketing Educator award. He was inducted into the American Marketing Association Hall of Fame in 2025 sponsored by the New York chapter.

Research Interests

• Customer relationship management
• Consumer choice models
• Psychological aspects of price
• Use of information technology in marketing

Courses Taught

• Executive Education
• Marketing Concepts

Academic Background

Ph.D., Industrial Administration, 1977
Carnegie Mellon University

M.S., Industrial Administration, 1975
Carnegie Mellon University

B.A., Economics, 1973
Union College

Awards & Appointments

American Marketing Association/ New York Chapter	Hall of Fame	2025
American Marketing Association	Inaugural Fellow	2015
American Marketing Association/Irwin-McGraw Hill	Marketing Educator of the Year	2011
INFORMS Society for Marketing Science	Inaugural Fellow	2008
Direct Marketing Association	Educator of the Year	2003

Selected Publications

Stefan Stremersch, Russell S. Winer, and Nuno Camacho (2021)
Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing
Journal of Marketing 2021, Vol. 85(5) 1-21

Kim, B.J., V. Singh, and R.S. Winer (2017)
The Pareto Rule for Frequently-Purchased Package Goods: An Empirical Generalization
Marketing Letters, 28 (December), 491-507

Venkatraman, V. et.al (2015)
Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling
Journal of Marketing Research, 52 (August), 436-452

Inman, J.J., R.S. Winer, & R. Ferraro (2009)
The Interplay Between Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making
Journal of Marketing, 73 (September), 19-29

Winer, R.S. (2001)
A Framework for Customer Relationship Management
California Management Review, 43 (Summer), 89-105

Villas-Boas, J.M. & R.S. Winer (1999)
Endogeneity in Brand Choice Models
Management Science, 45 (October), 1324-1338

Winer, R.S. (1986)
A Reference Price Model of Demand for Frequently-Purchased Products
Journal of Consumer Research, 13 (September), 250-256