Rui Yang

Biography

Rui Yang earned a Ph.D. in chemistry and started his career in R&D where he patented and launched several innovations for top consumer brands. Afterwards, Professor Yang transitioned into marketing and has led brand activation, innovation and equity in multiple industries including consumer healthcare, medical devices, and pharmaceuticals. The highlight of Rui career is creating and building new brands, leading marketing efforts for business turnaround and brand growth acceleration.

Another focus of Professor Yang’s career is on innovation: creating & launching new products, solving complex market issues with breakthrough solutions, and transforming the market landscape. He has led the strategic planning and marketing efforts for several iconic brands & blockbuster products in a variety of healthcare categories. Professor Yang also has a passion for omnichannel marketing and driving business transformation through digital innovation & integrated marketing.

Courses Taught

• Innovation and Marketing in Pharma and Consumer Healthcare

Academic Background

M.B.A., Strategy, Marketing, and Finance
NYU Stern School of Business

Ph.D., Chemistry
Stony Brook University

B.S., Chemistry
Shandong University

Awards & Appointments

American Marketing Association (AMA)	4 Under 40 Emerging Leader	2023
PM360 Healthcare	ELITE 100	2023
PM360 Healthcare	Trailblazer Brand Champion & Marketer of the Year	2023