Joost van Dreunen

Joost van Dreunen

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 900
New York, NY 10012

E-mail jvd228@stern.nyu.edu

Biography

Joost van Dreunen teaches at the NYU Stern School of Business and is the author of One Up: Creativity, Competition, and the Global Business of Video Games. Previously Joost was co-founder and CEO of SuperData Research, a games market research firm, which was acquired by Nielsen (NYSE: NLSN) in 2018. He serves as a startup advisor and is an investor. He also publishes a weekly newsletter on gaming, tech, and entertainment called SuperJoost Playlist. Joost received a MA from the University of Amsterdam and a PhD from Columbia University.

Courses Taught

  • Business of Video Games

Related News & Research

Commentary from Adjunct Professor Joost van Dreunen is cited: “Will Trump's Tariffs Raise Video Game and Console Prices? Here's What We Know.”

Adjunct Professor Joost van Dreunen interview: “Take-Two Beats Quarterly Results Estimates on Healthy Gamer Spending.”

Adjunct Professor Joost van Dreunen interview: “Out of the Box: When Will the Gaming Console Biz Sunset?”

Adjunct Professor Joost van Dreunen interview: “Concord Is Estimated to Have Sold Only 25,000 Units. Here’s Why Analysts Think It Failed.”

Adjunct Professor Joost van Dreunen interview: “Everyone is Still Playing Fortnite. That Won’t Stop Supervive From Throwing Down the Gauntlet.”

Adjunct Professor Joost van Dreunen interview: “Major Video Game Publishers Shielded By In-House Studios During Strike, Analysts Say.”

Adjunct Professor Joost van Dreunen interview: “Video Game Actors Are on Strike. Here’s What That Means.”

Adjunct Professor Joost van Dreunen interview: “Xbox Game Pass Price Hikes Were ‘Inevitable’, Analysts Say.”

Adjunct Professor Joost van Dreunen interview: “Inside Amazon Games Chief’s Strategy to Build Up a Triple-A Threat With ‘Tomb Raider,’ ‘Lord of the Rings’ and Leaving Space for New IP.”

Adjunct Professor Joost van Dreunen interview: “Microsoft to Double Down on Game Pass at Xbox Showcase with 'Call of Duty' Title.”

Adjunct Professor Joost van Dreunen interview: “What Does the End of Tango Gameworks Mean for Game Pass?”

Adjunct Professor Joost van Dreunen interview: “Electronic Arts Forecasts Annual Bookings Below Estimates As Gamers Cut Spending.”

Adjunct Professor Joost van Dreunen interview: “Take-Two to Buy 'Borderlands' Maker Gearbox From Embracer For $460 Mln.”

Adjunct Professor Joost van Dreunen interview: “Disney Buys A $1.5 Billion Stake in Fortnite Maker, Plans for New Game Universes.”

Adjunct Professor Joost van Dreunen interview: “The Gaming Industry Is Aiming For Subscribers. Will Gamers Play Along?”

Adjunct Professor Joost van Dreunen interview: “How a $300 Million Flop Turned Into an Improbable Hit.”

Adjunct Professor Joost van Dreunen interview: “Take-Two Bet $12 Billion on Zynga, Just as Mobile Games Tumbled.”

Adjunct Professor Joost van Dreunen interview: “How Epic Games’ Legal Victory Against Google Could Upend Apple’s App Store, Too.”

Adjunct Professor Joost van Dreunen interview: “‘Grand Theft Auto VI’ Coming in 2025, Rockstar Says After Trailer Leak.”

Adjunct Professor Joost van Dreunen interview: “‘It’s Undeniably Going to Cost People Jobs:’ Inside the Game Industry's Fight Over A.I.”