Joined Stern 2023
Leonard N. Stern School of Business
Kaufman Management Center
44 West Fourth Street,
New York, NY 10012
E-mail jl4468@stern.nyu.edu
Joined Stern 2023
Leonard N. Stern School of Business
Kaufman Management Center
44 West Fourth Street,
New York, NY 10012
E-mail jl4468@stern.nyu.edu
Jiarui Liu joined New York University Stern School of Business as an Assistant Professor of Marketing in September 2023.
Liu’s research aims to understand consumers’ choices under external influences, such as social interactions or limited information, with a focus on sustainability. In a recent paper, she uses structural modeling and econometric methods to study consumers’ decisions to purchase electric vehicles under social influences, as well as proposing firm policies that are both sustainable and profitable.
PhD, Economics
University of Chicago
MA, Economics
University of Chicago
BSc, Mathematics
University of Chicago