Jack Lee

Biography

Jack Lee has over 25 years of experience across consulting, industry, and academics. He began his career as a marketing professor (NYU; Baruch College) before transitioning into strategy & analytics consulting (Booz & Company/PwC; Vivaldi Partners), as well as running client-side consumer insights (The Estee Lauder Companies; TIAA-CREF). His experience spans multiple industries with global Fortune 500 corporations, including: CPG; luxury; retail; financial services; life sciences; telecommunications & media; and travel & hospitality.

Professor Lee has a passion for building strong client partnerships and solving critical strategic issues with state-of-the-art solutions leveraging the latest in marketing science. He believes in bringing a holistic and multi-disciplinary perspective, along with a rigorous but pragmatic approach to drive business results. His research has been published in leading marketing journals such as Journal of Marketing Research and Journal of Retailing.

As a life-long New Yorker, when he is not teaching, you’re most likely to find him either taking advantage of all that the city has to offer with his wife Stella or coaching high school football at Brooklyn Tech…and trying not to take himself too seriously.

Courses Taught

• Data Driven Decision Making
• Introduction to Marketing
• Marketing Principles (Fashion & Luxury)
• Marketing Research

Academic Background

PhD, Marketing
NYU Stern School of Business

MPhil, Marketing
NYU Stern School of Business

BS, Management Science
MIT Sloan School of Business

BS, Electrical Engineering
MIT