Eitan Muller

– Professor of Marketing
– Research Professor of Marketing
Eitan Muller

Joined Stern 2004

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 907
New York, NY 10012

E-mail em101@stern.nyu.edu
Personal website

Biography

Eitan Muller is a professor of marketing at the Stern School of Business at New York University. He earned a B.Sc. (with distinction) in Mathematics from the Technion – Israel Institute of Technology, an MBA (with distinction) in Marketing, and a Ph.D. in Managerial Economics from the Kellogg Graduate School of Management, Northwestern University. He previously held positions at the University of Pennsylvania, the Hebrew University, Tel Aviv University, and Reichman University (IDC).

Eitan’s main research interests are in the growth of new products and tech, social networks, and new product pricing. He has published extensively in journals on marketing, business, and economics, and has won several awards, including the Harold Maynard Award for significant contributions to marketing theory and thought.

Eitan is the recipient of the 2019 Distinguished Marketing Scholar Award from the European Marketing Academy, recognized for his outstanding scholarship and contributions to the field. He is also a Fellow of the European Marketing Academy.

Eitan served as VP of Publications for the European Marketing Academy and has been on the policy or editorial boards of the International Journal of Research in Marketing, Journal of Marketing, Management Science, Marketing Science, Technological Forecasting and Social Change, and the Journal of Marketing Research.

He is a consultant and expert witness in the entertainment, media, and technology industries, with most of his consulting work conducted as a subject matter expert at the Tel Aviv office of PricewaterhouseCoopers.

Research Interests

  • Innovation diffusion
  • Evolution of markets for new tech
  • Monetization and pricing of new tech

Courses Taught

  • Marketing of Hi-Tech Products
  • New Products
  • PhD Quant Seminar

Academic Background

Ph.D., Managerial Economics
Northwestern University

M.B.A. with distinction
Northwestern University

B.Sc. with distinction
Technion, Israel



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