Beril Afsar

Biography

Beril is a global product management and marketing leader with a progressive twenty five year career spanning markets (USA, EU, MEA), industries (CPG @ P&G; Telecom @ Vodafone, Turkcell; Consumer Banking Citibank, Marcus by Goldman Sachs) and all disciplines of the marketing mix including Product Management, Pricing, Customer Experience and Marketing Communications.

Beril’s strength is in coupling deep consumer insights with new market developments and technology to drive product innovation, which builds revenue market share in rapidly changing environments. She has been instrumental in Vodafone Turkey’s U-turn behind many first to market products and sustainable and competitive pricing strategy building market share for 16 consecutive quarters. She has also proven her leadership skills in top business priorities like 4G LTE launch; $100M Business Transformation; and Data Revenue Growth.

Now, Beril is a partner at 100 Watts Consulting, leading marketing consultancy and academy practices for Telecom and Financial Services. She also teaches Marketing in undergraduate and graduate programs at Baruch College of CUNY and at NYU Stern School of Business.

Also, Beril is a trainer and mentor at several startup accelerator programs to help entrepreneurs gain the skills and tools to build a network in the US. In addition, she enjoys serving as an elected member of the Communications Committee at President’s Council of Cornell Women.

Beril is a graduate of Cornell University Hotel School and recently completed Duke University’s Digital Media and Marketing program.

Courses Taught

• Pricing