Wei Ke

Biography

Dr. Wei Ke is an Adjunct Associate Professor at Stern’s Marketing department. His day job is a Partner with Oliver Wyman, a global management consulting firm, where he is affiliated with both the pricing, sales and marketing practice, and the retail and business banking practice.

Wei has 15+ years of consulting experience advising leading financial institutions, software and data service providers, retailers, and travel operators around the world on product innovation, pricing strategy, marketing & promotional tactics, customer value management, and digital sales effectiveness.

Prior to Oliver Wyman, Wei was a managing partner with Simon-Kucher & Partners, a global pricing consultancy, where he led its Canada business and served as the lead partner for financial services and travel for North America.

Wei is a prolific writer on pricing and marketing related topics, with over 50 publications in industry and academic journals to-date. He previously also taught at Columbia Business School and Queen’s University Smith School of Business.

Wei received a Ph.D. in Decision, Risk & Operations from Columbia Business School, and a B.Sc. in electrical engineering & applied mathematics, summa cum laude, from Columbia University.

Research Interests

• Pricing Algorithims
• Behavioral Pricing

Courses Taught

• Pricing Strategies (MKTG-GB.2353.30)

Academic Background

PhD, Columbia Business School Decision, Risk & Operatio, 2009
Columbia Business School

MPhil, Decision, Risk & Operations, 2006
Columbia Business School

BS (Summa Cum Laude), Electrical Engineering and Applied Math, 2003
Columbia University