Faculty & Research Archive
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E-mail Etiquette: More Critical than You Might Think - By Justin Kruger
— Research Highlights
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The Buzz That Works Best - By Sinan Aral
— Research Highlights
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People with Easy-to-Pronounce Names are Favored - By Adam Alter
— Research Highlights
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Upscale Brands Lag in Mobile Apps - By Scott Galloway
— Research Highlights
![TIME logo TIME logo](/sites/default/files/styles/190w_x_145h/public/assets/images/uat_025660.jpg?h=cd55d432&itok=lP53qSKD)
Prof. Priya Raghubir finds people spend more when carrying cash in smaller denominations
— Research in the News
![TIME Magazine](/sites/default/files/styles/32w_x_32h/public/source_icons/time_32.gif?itok=oIDW-gX6)
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Professor Edward Altman Launches Digital App for Renowned Z-Score, "Altman Z-Score Plus"
— Research Highlights