Yaacov Trope
- Professor of Psychology
- NYU Faculty of Arts and Science
- Affiliated Appointment, Department of Marketing
Joined Stern 2005
Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 804
New York, NY 10012
Personal WebsiteAbout Yaacov Trope
Yaacov Trope is a Professor of Psychology at New York University Faculty of Arts and Science and has an affiliated appointment in the marketing department at the New York University Stern School of Business.
Professor Trope's research focuses on the cognitive, motivational and affective mechanisms underlying social judgments and decisions. He has studied intuitive and analytic modes of social information processing and their consequences for judgmental bias and error. His recent work examines psychological distance effects, namely, how temporal, spatial, and social distances affect the representations of objects and, thereby, predictions, evaluations, and choice.
He has won numerous research awards, including a Fulbright Fellowship and the American Psychological Society Fellowship.
Professor Trope earned a Ph.D. in Psychology from the University of Michigan in 1974.
- Marketing
- Temporal and psychological distance
- Self control
- Person perception and social judgement
- Judgement and Decision Making
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Ph.D., Social Psychology, 1974
University of Michigan
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M.A., Social Psychology, 1972
University of Michigan
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B.A., Psychology, 1970
Tel Aviv University