Faculty & Research Archive
People with Easy-to-Pronounce Names are Favored - By Adam Alter
— Research Highlights
Upscale Brands Lag in Mobile Apps - By Scott Galloway
— Research Highlights
Prof. Priya Raghubir finds people spend more when carrying cash in smaller denominations
— Research in the News
Professor Edward Altman Launches Digital App for Renowned Z-Score, "Altman Z-Score Plus"
— Research Highlights