Paul Hardart

Paul Hardart

Joined Stern 2017

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 902
New York, NY 10012

E-mail ph476@stern.nyu.edu

Biography

Paul Hardart joined New York University Stern School of Business as a Clinical Professor of Marketing in July 2017.

Professor Hardart is a partner in the online storytelling platform Witnify, which captures and curates first-person accounts of important world events. He has produced a number of critically acclaimed feature films and documentaries, including Mary and Max, Annie Leibovitz: Life Through a Lens and Before the Rains. He is an active speaker at conferences and panels related to media and technology.

Before joining NYU Stern, Professor Hardart was the founding director of the Graduate Program in Media Management at The New School. He has guest lectured at the University of California Los Angeles, The American Film Institute, Columbia University, Temple University and the University of California at San Diego. He founded and ran Universal Focus, the independent film label of Universal Pictures. During his tenure there, he oversaw the release of such films as Being John Malkovich, Pitch Black, Nurse Betty and Billy Elliot. He also created Universal Pictures’ library management program, overseeing the restoration and re-issue of Alfred Hitchcock’s Rear Window and the re-edit of Orson Welles’s Touch of Evil. Prior to Universal Focus, he oversaw strategic planning for Universal Pictures, which included launching new businesses and helping shape the Studio’s long-term strategy. He has also held senior positions at Warner Brothers and Turner Broadcasting and began his career at ABC Sports, CNBC and The Newark Star-Ledger.

Professor Hardart received his B.A. in English from the College of the Holy Cross and his M.B.A. from the J.L. Kellogg School of Graduate Management at Northwestern University.

Academic Background

M.B.A.
Northwestern University, Kellogg School of Graduate Management

B.A., English
College of the Holy Cross

Related News & Research

Clinical Professor Paul Hardart is featured: "Business School Professors’ Picks."

Clinical Professor Paul Hardart interview: “This Year’s Super Bowl Ads Are All About Fun and Familiarity.”

Clinical Professor Paul Hardart interview: “What RFK Jr.’s Dislike For Drug TV Commercials Could Mean For the Ad Industry.”

Clinical Professor Paul Hardart interview: “How DTC Ad Ban Went From Cyclical Threat to Serious Pharma Concern Thanks to RFK Jr.”

Clinical Professor Paul Hardart interview: “NFL Punches Above Its Weight Class in the Private Equity Market.”

Comcast Spinning Off MSNBC Was Inevitable.

Clinical Professor Paul Hardart interview: “Murdoch Succession Battle to Play Out in Nevada Courtroom.”

Clinical Professor Paul Hardart interview: “U.S. Open Ticket Prices Continue to Climb.”

Clinical Professor Paul Hardart interview: “Thanks to Taylor Swift, Ads Aimed at Women Are Taking the Super Bowl By Storm.”

Clinical Professor Paul Hardart interview: “At This Year’s Super Bowl, Crypto and AI Are Out, Insurance and Mayo Are In.”

Netflix Hammers the Last Nail Into Linear TV’s Coffin.

Clinical Professor Paul Hardart interview: “Hollywood Strikes Cost US $1.3 billion in Economic Revenue | Video.”

Clinical Professor Paul Hardart interview: “Layoffs Keep Hitting Amazon, Netflix, Warner Bros. Discovery, and More Entertainment Companies — Here's the List of Those With Recent Cuts.”

What the Actors’ Union Victory Means for Your Wallet.

Drew Barrymore's Good Intentions Fell Flat.

CNN Max Avoids the Mistakes of CNN+.

Areas of Expertise

Marketing

  • Film Marketing and Distribution
  • Film and Television Production
  • Social Media
  • Strategic Planning