Ali Taylor
- Adjunct Assistant Professor of Marketing
Joined Stern 2022
Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 803
New York, NY 10012
About Ali Taylor
Ali Taylor is a highly successful corporate, product, and brand strategist with expertise across technology, financial services, and healthcare.
As Founder and Managing Partner of Blueprint Strategy Advisors, she recently built and led a corporate innovation team for Northwestern Mutual, a Fortune 100 financial services company, where she regularly presented analyses and insights to the C suite and led the company to globally prioritize AI.
She was also recently brought in by the CEO of a $500m/yr revenue behavioral health company to lead telehealth strategy development, and she became part of core 10-person team leading 3-year company-wide business planning, spanning corporate strategy, financial planning, and operations.
Prior to her recent consulting career, Ali was Director of Strategy at Eventbrite, where she led strategy & ops for the Strategy team and corporate accelerator, a product-centric team that executed on Eventbrite’s long-term direction by conceptualizing and building new businesses. She also helped create and successfully launch Eventbrite’s first consumer business line as an Entrepreneur-in-Residence.
Earlier in her career, she was a Senior Strategy Consultant at Greenwich Marketing Group, working with the Founder on branding + innovation challenges for clients such as Novartis, CooperVision, and Hologic. She started her career as part of Mastercard’s Advanced Analytics team, where she co-authored a patent that helped Mastercard leverage proprietary data in novel ways.
Ali holds an MBA from Stanford University Graduate School of Business and a BA from the University of Virginia, where she was an Echols Scholar, a distinguished major in Economics, and a math minor. In 2022, Ali became an Adjunct Associate Professor at NYU Stern where she co-teaches the Branding + Innovation Consulting Lab with Fran Gormley.
- Marketing
- Branding and Innovation Consulting Lab
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M.B.A
Stanford University Graduate School of Business
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B.S, Economics with Distinction
University of Virginia