Research Center Events
Practitioners and Academics Convene for 2012 “Measurable Marketing in a Social World” Conference
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Leading academics and marketing professionals from around the world convened for NYU Stern’s Center for Measurable Marketing conference entitled, “Measurable Marketing in a Social World.” Attendees explored the latest research on social media metrics, social media’s impact and the integration of social media into the marketing mix. Practitioners and academics attended two main sessions, which focused on identifying what should be measured and managing social media effectiveness.